Capital Radio brand to go national

Global Radio, the major UK commercial radio group, is to roll out its London brand, Capital, across the UK. It will rebrand its existing regional pop music stations with the same name as London's Capital Radio, in a bid to challenge the BBC's Radio 1. The company says it will form the largest "hit music" network in the UK. It plans to start the new Capital network, which it says will reach an audience of 6.3 million, in major cities in early January next year. The flagship Capital London will be joined by another eight stations. Global's founder and chief executive, Ashley Tabor said the venture would take on Radio 1, which has 11.8 million listeners a week.

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The above article was extracted from Skyline updates of Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR).