The Times newspaper has begun charging readers to access its online content. From now on, access to the Times and Sunday Times website will cost £1 per day, or £2 a week if readers sign up to a subscription. News International, which owns the papers, announced plans to impose charges earlier this year in response to falling advertising income. Currently the Financial Times and the Wall Street Journal are the only major papers to have similar paywalls. All other national papers offer free access to their sites, but are likely to watch the launch of the Times paywall closely. Falling readership numbers and advertising revenues have put significant pressure on newspapers in recent years, and devising the best way to make money from content is seen as a major challenge for the industry.
The above article was extracted from Skyline updates of Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR).
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