Search engine giant Google has entered the travel market after acquiring flight information firm ITA Software. ITA provides software that organises fares, flight and journey times that are used by airlines, travel agents and flight comparison sites such as Orbitz. Google said it may well expand the scope, enabling users to search directly for flight destinations. Google paid $700m in cash for the US-based company, founded in 1996 by a team of MIT computer scientists. What we're going to do is build new flight search tools that focus on end users, said Google chief executive Eric Schmidt. However, he said that the firm would not be selling airline tickets to consumers and that it would honour "all existing agreements that ITA has with its partners".
The above article was extracted from Skyline updates of Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR).
No comments:
Post a Comment